From Prem Selvaraj and Ashok Jegadeesan, founders of Yaazh Naturals

We grew up in Tamil Nadu waking to the clickety-clack of handlooms. Almost every home in our neighbourhood had one, and our families lived by the craft. We also watched it fade: a region that once had lakhs of weavers now has only a few thousand left, because there was no demand for what they made.

We studied engineering to support our families. But we could not let the craft we were born into disappear. In 2014 we came home and started Yaazh with one simple idea: if the world wants natural, honest products for yoga and meditation, our weavers already know how to make them.

Today every Yaazh mat is handwoven on a traditional loom, from riverside grasses, banana fibre and organic cotton, and coloured with plants like turmeric, indigo and tulsi. No PVC, no plastic. And every mat gives steady, fair work to the 200 artisan families who make them.

We were humbled when our work was mentioned in Mann Ki Baat in September 2025, and honoured to be invited to the Republic Day At Home reception at Rashtrapati Bhavan on 26 January 2026. But the real credit belongs to the hands at the loom.

When you roll out a Yaazh mat, you are not just choosing something natural for your practice. You are keeping a living craft alive. Thank you for being part of that.

With gratitude,
Prem Selvaraj & Ashok Jegadeesan
Founders, Yaazh Naturals